SAAS - Tech
Arcto
A pixel-perfect Squarespace build for a SaaS product, turning a technical pitch into a clear, confident story.
The challenge
Too technical, too generic
Arcto's previous site read like an internal spec sheet — dense feature lists with no clear story for who the product was for or why it mattered. Visitors bounced before reaching the pricing page.
The approach
A narrative-first structure
We rebuilt the homepage around a single customer journey: problem, product, proof, pricing. Custom Squarespace interactions were used to reveal features progressively instead of dumping them all at once, paired with a restrained Scandinavian visual language to keep the focus on clarity.
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